In my research and planning I identified my target audience to be males aged between 15&21 and for these males to have interests in indie rock music and shop at shops such as well gosh and 80 casual classics. My magazine has a very much formal but casual feel such as Clash and Q magazines. I felt that the idea of a simplistic but powerful magazine such as Clash would be a good template for me to work off with the powerful use of images to create and effective display. I have targeted the indie/rock market as I feel as though it is a bit of a niche market and that this was a hole that I could fill with True Sound. I will aim my magazine at my target audience by having bands such as The Courteeners, Foals and Two Door Cinema Club. This type of music is what my target audience is interested in and what will attract them to buy my magazine. These bands are predominantly British and close to home from the UK which is where my magazine will first be sold as my bands will be relatable. My magazine will also be aimed at my target audience by having clothing brands that relate to the fashion that my target audience are in to. My magazine will have a simple layout and design with a simple colour scheme. I have chosen this style as I feel it will attract my target audience the best. From my research and planning I could see that fellow magazines that were indie magazines had these layouts and colour schemes. My models I have made sure that they are young and look like my target audience and dress in the brands that my target audience dresses in to attract my target audience the best. Having read some articles from Clash magazine I could see that there wasn’t too much slang in the magazine so I felt that I should not use as much and more formal English as this may deter some of my audience and readers. I have used the name of my featured band to attract some of my audience as it reads quite arrogant and this is what some of my target audience will be like. My price point of £3.50 is not expensive for a 15-21 year old to pay per month for my magazine. Overall I think that I have done lots of things to attract and address them in the right way. I have also spent a lot of time making sure that I represent my duo to the audience whilst fitting with the rest of the magazine. I have only put in the magazine what my target audience would to have in the magazine and I have put in what I would buy if I was the reader.